Two miles away from ADT’s U.S. headquarters, tucked away in a one-story building – unremarkable among dozens of others in this Boca Raton, Fla., commercial office park – is the operation colloquially known among ADT’ers as the “ADT Engineering Lab.” The name on its door, at suite 10, says something different. The ADT Engineering Technology Center is one of those places most new hires at the Boca Raton, Fla.-based smart home security company hear about, but when asked, few will say they’ve ever been there. It took me two years to get my invite, the result of several months of cajoling Mark Reimer, ADT’s VP of Product Engineering, into letting me come visit.
“The priority for ADT in 2021 is to drive revenue expansion through investments in new subscriber growth, strategic partnerships, and exceptional customer service. Our first quarter results show that the strategy is working – we grew RMR additions by double-digits and increased our net subscribers, while also maintaining our revenue payback at 2.2 years,” stated Jim DeVries, ADT’s President and CEO.
Changes build on strong leadership team and align with company’s renewed focus on growth. Jim Boyce, President, Chief Business Development Officer, has announced his decision to retire effective May 31, 2021. The company is grateful for Jim’s leadership, wisdom, and dedication, and for his many contributions as CEO of Defenders and its successful integration into ADT. Boyce will continue to advise the company’s President and CEO Jim DeVries on a consultative basis.
ADT Inc. will release its first quarter 2021 financial results after the close of trading on Wednesday, May 5, 2021. Following the release, management will host a conference call at 5:00 pm ET to discuss the financial results and other related matters.
ADT today brought an action for willful trademark infringement, unfair competition, and related violations against Ring LLC (Ring), an Amazon company and provider of smart home security devices. In March 2021, the complaint asserts, Ring adopted a blue octagon mark that is virtually indistinguishable from ADT’s iconic blue octagon mark, which is protected under numerous federal trademark registrations. ADT’s blue octagon is iconic in the security market, proudly displayed on lawn signs and stickers at the homes and businesses of ADT’s more than 6.5 million customers across the United States.