ADT News

ADDING MULTIMEDIA Beyond the Break-in: ADT Survey Reveals Small Business Retailers’ Everyday Security Concerns

April 10, 2014 at 10:54 AM EDT

BOCA RATON, Fla.--(BUSINESS WIRE)--Apr. 10, 2014-- Today, ADT (NYSE: ADT) revealed survey findings about the true everyday security concerns of America’s small- and medium-sized retail business owners. The study, conducted online by Harris Poll and commissioned by ADT, surveyed 712 small business owners of retail stores in January and found that theft of merchandise by customers (79 percent), vandalism (66 percent), break-ins (64 percent) and online security (58 percent) were the top pain points and concerns for retailers.

When asked to reflect on the state of their business at the end of 2013, only one-third (32 percent) of respondents felt they were “extremely” or “very secure from theft,” prior to the holiday season, which is a high traffic time for retailers. Additionally, although most respondents noted they use deadbolt locks and access control solutions (56 percent) or door chimes (55 percent) to keep them secure from theft and/or vandalism, video surveillance solutions proved to be the most desired security tool (66 percent) to alleviate everyday security concerns.

The ADT survey findings support the company’s new approach to delivering bundled small business solutions that directly address the needs of specific industries. The newly released ADT Retail Solutions Bundle is the first of the offerings, and delivers a package of relevant security and automation resources for retail small business owners, including: front and back door access and supervision, stock room security, 24/7 video surveillance from the store floor, and temperature, lighting and small appliance control from any Web-enabled device.

“We’ve made it our priority to better understand what keeps small business owners up at night,” stated Luis Orbegoso, President of ADT Small Business. “We recognize that with limited resources, small business owners need a streamlined solution that improves their day-to-day productivity. The bundled approach meets their challenges head on, and in the case of retailers, gives owners the peace of mind to help monitor and manage their store even when they are not there.”

The Retail Solutions Bundle offers capabilities to help manage and protect small business retail environments including:

  • ADT Pulse Interactive Business Solutions: ADT Pulse helps small business owners remotely monitor and control their business, from arming/disarming the alarm system to changing the temperature and turning the lights on and off. With Pulse, business owners can also schedule notifications via text or email when specific activities take place in their store – from a delivery arrival to activity in the stockroom.
  • Intrusion Detection: With intrusion detection, ADT delivers wireless connectivity options to help protect the business owner, employees, inventory and the physical premise of the storefront. Solutions include door and window security, a motion detector and hold-up/panic buttons for threatening situations. In the unfortunate event that an intruder breaks in after business hours, customers can rely on ADT’s 24/7 monitoring to be there when a business owner needs it.
  • Video Surveillance: Video surveillance offers digital video recording that monitors activity throughout the store – from foot traffic in specific areas of the business, to employees coming and going from the front and back doors, or transactions at the cash register. With video surveillance solutions, ADT offers business owners an extra set of eyes, to help monitor in multiple locations at once.

For more information on ways you can proactively protect and automate your business for success, and to learn more about the Retail Bundle Solution, please visit

About ADT

The ADT Corporation (NYSE: ADT) is a leading provider of electronic security, interactive home and business automation and monitoring services for residences and small businesses in the United States and Canada. ADT's broad and pioneering set of products and services, including ADT Pulse® interactive home and business solutions, and health services, meet a range of customer needs for today’s active and increasingly mobile lifestyles. Headquartered in Boca Raton, Florida, ADT helps provide peace of mind to more than six million customers, and it employs approximately 16,500 people at 200 locations. More information is available at

About the Survey:

This survey was conducted online within the United States between January 17 and 29, 2014 among 712 small business owners of retail stores with less than 100 employees and with annual revenue of less than $5 million by Harris Poll on behalf of ADT. Figures for employee size were weighted where necessary to bring them into line with their actual proportions in the population. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology (including weighting variables) please contact


Source: The ADT Corporation

The ADT Corporation
Elise Askenazi, 561-322-7219