ADT Commercial Enters Electronic Article Surveillance Market To Deepen Retail Security Capabilities
Strategic partnership with WG Security Products, Inc. is expected to provide U.S. customers complete electronic article surveillance (EAS) solutions
BOCA RATON, Fla. (Feb. 16, 2021) – ADT Commercial, a premier provider of commercial security, fire, life safety and risk consulting services in the U.S., announced today its expansion into the electronic article surveillance (EAS) market through a strategic alliance with WG Security Products, Inc. ADT Commercial will install and service WG Security Products’ comprehensive EAS portfolio in the U.S., including a full range of detection systems, hard tags, specialty tags, disposable labels, deactivation devices and detachers.
“We’re thrilled to expand into electronic article surveillance and offer customers another provider to consider in their search for EAS solutions, one with service excellence at its core,” said Dan Bresingham, Executive Vice President, Commercial, at ADT. “We’re proud of the dedicated team we’ve assembled, with decades of retail and EAS experience to deliver on the promise of best-in-class service, including Rex Gillette, a 35-year veteran in retail loss prevention and the EAS market.”
ADT Commercial will help customers build and maintain their current EAS solutions that utilize 58 kHz AM frequency technologies, regardless of type or manufacturer, as well as install new systems. Additionally, ADT Commercial will provide remote system tuning and troubleshooting, which reduces the need for technician trips and helps customers save money.
“WG Security Products is a trusted and comprehensive provider, and this partnership enables us to offer customers a total EAS solution,” said Rex Gillette, Vice President, retail sales at ADT Commercial.
“We’re excited to have ADT Commercial as our business partner,” said Graham Handyside, Executive Vice President at WG Security Products, Inc. “WG strives to help more retailers minimize shrink, improve sales and reduce in-store labor costs.”
This press release, and other reports, filings, and other public written and verbal announcements contain certain information that may constitute “forward-looking statements” and therefore are subject to risks and uncertainties. All statements contained in this press release that are not clearly historical in nature, including statements regarding our agreement with WG Security Products, Inc., our entry into and performance within the electronic article surveillance market, anticipated financial performance, management’s plans and objectives for future operations, business prospects, outcome of regulatory proceedings, market conditions, our ability to successfully respond to the challenges posed by the COVID-19 pandemic, our strategic partnership and ongoing relationship with Google LLC (“Google”), the expected timing of product commercialization with Google or any changes thereto, the successful internal development, commercialization and timing of our next generation platform and other matters are forward-looking. Any time we use the words “expects,” “intends,” “will,” “anticipates,” “believes,” “confident,” “continue,” “propose,” “seeks,” “could,” “may,” “should,” “estimates,” “forecasts,” “might,” “goals,” “objectives,” “targets,” “planned,” “projects,” and similar expressions, we intend to clearly express that the information deals with possible future events and is forward-looking in nature. However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. Forward-looking information involves risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied in, or reasonably inferred from, such statements, including without limitation, the risks and uncertainties disclosed or referenced in ADT’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and other filings with the Securities and Exchange Commission, including the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained therein. Therefore, caution should be taken not to place undue reliance on any such forward-looking statements. Much of the information in this press release that looks toward future performance of the Company is based on various factors and important assumptions about future events that may or may not actually occur. We assume no obligation (and specifically disclaim any such obligation) to publicly update or revise any forward looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
About ADT Commercial
ADT Commercial is the commercial channel of ADT and a premier provider of commercial security, fire, life safety and risk consulting services in the United States. Headquartered in Boca Raton, Fla., ADT Commercial supports more than 300,000 customer locations with its strong network of over 5,000 employees across 150 offices. ADT Commercial is built on a foundation of customer service excellence and strengthened by decades of industry expertise. For more information, please visitwww.adtcommercial.com and follow us onFacebook andLinkedIn.
About WG Security Products, Inc.
WG, established in 1998, has been an innovator in the Electronic Article Surveillance (EAS) industry with its ingenuity and progressive thinking. With U.S operations headquartered in Campbell, CA, its primary concentration remains on retail loss prevention and asset protection, but its products and programs reach across industries and disciplines.
With its long history of innovations, WG was the first company to develop and deploy 58Khz ferrite-based tag technology, a 58Khz Concealed Loop EAS System and incorporate infrared (IR) 4-alarm technology into specialty smart tags. The company was also the first EAS manufacturer to fully integrate Wi-Fi technology into EAS antennas and EAS Concealed Systems allowing for remote access and service without needing to connect to the retailer’s network.
WG is continually and creatively advancing the field of loss prevention and asset protection technology. WG maintains an international presence with corporate and warehousing locations in California USA, Shanghai China and Saaldorf-Surheim, Germany. For more information, please visit www.wgspi.com.