ADT Invests in Percepta Labs, “Ethical AI” Security Technology Startup
“We’re so proud to place our support in forward-thinking organizations like Percepta, who are aiming to truly revolutionize the industry,” said
In addition to taking a socially responsible approach to AI, Percepta’s technology shows tremendous promise when it comes to loss prevention accuracy. Early tests by Percepta indicate the technology could be more than two times more accurate than human loss prevention personnel in detecting shoplifting behaviors, translating into improved margins, decreased shrink, and a better experience for customers, while eliminating biases based on race, gender, and age.
“AI’s presence in our lives has skyrocketed, yet it poses ethical concerns that have not been sufficiently addressed. We’ve made these concerns a key priority and are proud to have developed an ethical AI technology that counteracts these biases in the world of retail and beyond,” said Sawaya, CEO of Percepta. “We look forward to seeing how ADT Commercial’s vast experience and commercial network will accelerate Percepta’s growth. We’re excited to partner with them in our shared mission to support socially responsible AI security solutions.”
About ADT Commercial
ADT Commercial is the commercial channel of ADT and a premier provider of commercial security, fire, life safety and risk consulting services in
About Percepta Labs
Percepta develops cloud-based, computer vision video analysis software with an emphasis on social responsibility. Its first offering analyzes retailers’ existing security feeds using ethical AI and delivers real-time alerts to combat shoplifting. Founded at the
ADT is a leading provider of security, automation, and smart home solutions serving consumer and business customers through more than 300 locations, 9 owned and operated monitoring centers, and the largest network of security professionals in
Source: ADT Inc.