ADT Names Bob Kupbens President, Innovation and New Business
Former eBay and Apple Executive Joins in Newly Created Role in Support of Company’s Strategic Direction
BOCA RATON, FL, May 8, 2019 –ADT (NYSE: ADT), a leading provider of monitored security and interactive home and business automation solutions in the United States and Canada, today named Bob Kupbens to the newly created role of President, Innovation and New Business, effective immediately. He will oversee business and product development, innovation, strategy, as well as new and emerging businesses including our Do-It-Yourself (DIY), Cyber, Health and mobile security platforms. Kupbens will report to ADT President and CEO Jim DeVries.
Kupbens brings extensive experience driving growth, profitability and strategy across industries, including eBay, Apple, Delta, and Target. Most recently he led the seller marketplace for the Americas at eBay, including creating the “Retail Standard” for shipping and returns and leading conception and execution of mega seller events. Prior to that he was Vice President of Online Retail at Apple, leading one of the top five largest e-commerce businesses globally, including Apple Store App and Apple Store digital.
“Bob’s customer-centric leadership, coupled with his understanding of the power of technology to drive growth, makes him an important asset to our ADT team as we continue to make the customer experience a key priority,” said DeVries. “His experience working with leading technology and consumer brands allows us to further drive innovation while continuing to provide world-class security and peace of mind.”
“ADT’s focus on the customer experience, and its commitment to innovation in the security industry, make this an ideal time to join,” said Kupbens. “I am excited to help execute on Jim’s and the Board’s vision of accelerating growth and building on ADT’s unparalleled brand equity, while never losing sight of the Company’s purpose.”
Kupbens is a graduate of the Massachusetts Institute of Technology with a degree in Mechanical Engineering and holds an MBA from the University of Michigan.
Over the past year, ADT has maintained a robust pace of product and service innovation, including an expanded relationship with Amazon, the national launch in March 2019 of ADT Command and Control, the Company’s next generation home security automation system. In 2018, ADT introduced ADT Go, an easy-to-use mobile app to connect and protect families, and announced a partnership with West Corporation to enhance emergency response.
ADT is a leading provider of monitored security and interactive home and business automation solutions in the United States and Canada. Making security more accessible than ever before, and backed by 24/7 customer support, ADT is committed to providing superior customer service with a focus on speed and quality of responsiveness, helping customers feel safer and empowered. ADT is headquartered in Boca Raton, Florida and employs approximately 19,000 people throughout North America.
For more information, visit www.ADT.com.