ADT News

ADT Partners with Redfin to Provide Peace of Mind for Home Buyers and Sellers, Bringing Innovation to Home Touring and Showing

October 5, 2021 at 8:00 AM EDT

By John Butrim, Senior Director, Builder, Multifamily & HOA

Diagram explaining Redfin Direct Access & ADT

 

The process of buying or selling a home can be challenging for several reasons, especially in the current market, but worrying about the security of your home shouldn’t be one of them. Today, we announced a national partnership with Redfin, the technology-powered real estate company, to provide peace of mind for homebuyers and sellers and enable greater convenience for touring and showing homes.

ADT provides 24/7 security monitoring and smart home services for homes with Redfin Direct Access, a feature that lets prospective homebuyers tour vacant Redfin-listed homes on their own schedule, with or without an agent. Via our team of 5,000 smart home installation professionals, ADT will equip Direct Access homes with the smart locks and sensors that allow buyers to enter and tour a home worry-free while also keeping sellers informed about who enters and exits the property.

In addition to having greater flexibility when searching for a new home, if a buyer chooses a Redfin Direct Access home, the pre-installed ADT smart home security devices come with it. Buyers get to keep the smart lock, security panel and sensors, a value of $899. After closing, buyers can take advantage of special offers on ADT’s smart home security services to seamlessly add security and begin their smart home journey.

On average, Redfin Direct Access homes get double the number of tours, and what seller wouldn’t love that? Direct Access is now available in 22 markets, and with the support of ADT’s national network of security professionals, Redfin now plans to expand the popular program to all its U.S. customers. 

We’re excited to partner with Redfin to create meaningful innovation around the homebuying process and introduce more homeowners to the benefits of smart home security. To learn more about this partnership, visit https://www.adt.com/redfin.