ADT Selects McCann Worldgroup as Strategic and Creative Advertising Agency
BOCA RATON, FL, April 23, 2019 – ADT Inc. (NYSE: ADT) (the "Company" or "ADT"), a leading provider of monitored security and interactive home and business automation solutions in the United States and Canada, today announced it has selected McCann Worldgroup as its lead strategic and creative advertising agency, following a competitive review.
"The McCann team demonstrated they value and understand the power of our purpose-driven brand and our belief that everyone deserves to feel safe," said ADT CMO Jochen Koedijk. "The selection of McCann is an important step in the evolution of our brand as we transform the Company and continue to position ADT as the innovative industry leader in security."
For ADT, 2019 is a year of transformation with the launch of ADT Command and Control, its newly redesigned smart home security and automation system, its Commercial expansion with the acquisition of Red Hawk, and the recent addition of Home Security DIY Company, LifeShield.
Devika Bulchandani, President, McCann New York, said, "We are thrilled and excited to be awarded creative and strategic responsibilities for ADT. Throughout the review, we encountered talented people, felt great chemistry and were struck by the ambition and drive of the team leading one of America's most iconic brands, ADT. We look forward to working with them to further position the brand and connect with their customers in new ways."
ADT is a leading provider of monitored security and interactive home and business automation solutions in the United States and Canada. Making security more accessible than ever before, and backed by 24/7 customer support, ADT is committed to providing superior customer service with a focus on speed and quality of responsiveness, helping customers feel safer and empowered. ADT is headquartered in Boca Raton, Florida and employs approximately 19,000 people throughout North America.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network united across 100+ countries by a single vision: to help brands play a meaningful role in people's lives. Ranked as the world's most creatively effective marketing services company, the global network comprises McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), PMK-BNC (entertainment/popular culture),Weber Shandwick (public relations) and FutureBrand (consulting/design).