ADT Unveils New ADT Commercial Brand
Combines Multiple Strategic Acquisitions; Delivers Broad Portfolio of Innovative Solutions for Enterprise Customers
Las Vegas, NV., April 11, 2019 –ADT (NYSE: ADT), a leading provider of monitored security and interactive home and business automation solutions in the United States and Canada, today unveiled its new ADT Commercial brand and positioning video, as part of its multi-year expansion plans. Since the merger with Protection 1, ADT has built upon its commercial capabilities and customer focused approach combining more than ten strategic acquisitions, bringing decades of experience to commercial and national account customers. ADT's announcement is part of its participation in ISC West, North America's largest security industry trade show with more than 30,000 industry professionals and 1,000 exhibitors.
"Today marks the official start of significant expansion plans for the ADT Commercial brand as we bring together numerous strategic acquisitions and alliances we've recently achieved, including industry leader, Red Hawk," said Dan Bresingham, Executive Vice President, ADT Commercial. "We are delivering an expanded product portfolio and geographic reach to our enterprise customers, combined with an obsession for customer service, high quality and commitment to excellence."
Led by Bresingham, the ADT Commercial leadership team has a single-minded focus on security and life safety—having spent the majority of their careers in the industry. The ADT Commercial vision is to offer a unified approach to its customers' security and life safety needs.
ADT Commercial brings together the experience, capabilities and offerings from acquisitions, made since merging with Protection 1, with the goal of creating a best in class security and life safety provider. Most recently, these acquisitions include Red Hawk Fire & Security, Aronson Security Group, MSE Security, Advanced Cabling and Commercial Protection Systems, Inc. ADT Commercial will serve customers with a broad portfolio of solutions such as enterprise risk management services, IP-based video and access control technologies; intrusion detection; fire/life safety; sprinkler installation and maintenance; banking and ATM sales and services; managed services; remote monitoring via its owned and operated monitoring centers; security only networks design, management and monitoring.
ADT is a leading provider of security and automation solutions in the United States and Canada, protecting homes and businesses, people on-the-go and digital networks. Making security more accessible than ever before, and backed by 24/7 customer support, ADT is committed to providing superior customer service with a focus on speed and quality of responsiveness, helping customers feel safer and empowered. ADT is headquartered in Boca Raton, Florida and employs approximately 19,000 people throughout North America.